AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on Android in France Q2 2022
In Q2 2022, the top 5 beauty retail apps on the Android platform in France showed varied performance in weekly downloads and active users. Here’s a closer look at their trends.
In Q2 2022, the top 5 beauty retail apps on the Android platform in France exhibited diverse trends in weekly downloads and active users. Below is a detailed look at their performance metrics.
Sephora - Make-up, Beauty saw a fluctuation in weekly downloads, starting at approximately 7K at the end of March and ending at around 5.5K in late June. Active users for the app began the quarter at roughly 53.7K, dipped to about 42.9K in early May, and concluded at around 46K by the end of June.
Nocibé La beauté partagée experienced a relatively steady trend in weekly downloads, ranging from 2.4K to 4.3K. The app's active users showed a slight rise from 9K at the beginning of April to approximately 9.7K by the end of May, but then saw a decline, finishing the quarter at around 8.4K.
Beauté Privée had notable weekly download spikes, particularly mid-May, reaching over 3.2K. Active users fluctuated throughout the quarter, starting at about 70.5K, peaking at 78.9K mid-May, and ending at approximately 68.3K by late June.
Marionnaud – Beauté & Soins maintained a relatively low but consistent weekly download rate, peaking at over 1.3K in early May.
KIKO MILANO - Beauty products showed a gradual increase in weekly downloads, reaching over 1.1K in late April. The app's active users started at around 1.5K and grew to about 1.7K by the end of June.
These insights on the performance of top beauty retail apps in France are derived from Sensor Tower’s data. For more comprehensive analytics, visit Sensor Tower.